Scratch is a DJ conference project. The concept is based off the visual aesthetics of “seeing sounds”, which The Neptunes titled their 2008 album. The logo retains that LCD digital display form, with a subtle nod to the turntable tonearm. The brochure features quotes from keynote DJs and the line break design pulls influence from the old piano roll, familiarly seen in western movies, and also elements from the hit game, Rock Band.