Located a block away from the Powell cable car turnaround, Pandora Karaoke is San Francisco’s premier and unique karaoke experience. To align with their move to a new location, the client wanted a refresh to their brand. I created and proposed a logo that visually combined a microphone and wine glass to represent ‘karaoke & bar’. A repeating graphic element incorporated to their visual identity was to utilize the bar and line shape found in the video game ‘Rock Band’. With the game being a huge commercial and mainstream success, the common visual elements would be instinctively associated with singing along to music. Deliverables include business cards, t-shirts, flyers, brochures, website, and even a mural of popular artists as a center piece for their lobby.
Deliverables: business cards, t-shirts, brochures, flyers, mural, and website.