PUBSTOR / Logo, Brochure
Pub Stor is a rebranding and identity style guide project of the Public Storage company. My goal was to make self-storage easily accessible and more of a frequent routine, instead of a graveyard for our dated items. The rebranding of Public Storage involves freeing up space in the name itself, and condensing it to PubStor. The logo stacks and shifts to accommodate the given space, just like packing and storing. The house logo combines a 3D box to create a garage door and a up arrow. Since arrows are directional, I used instructions and directions as a design concept for the brochure, similar to IKEA instructions.